Ctrip Group has launched a collaboration with leading global hospitality brand, Hyatt, to open its first flagship store on its website and mobile application.

The online flagship store allows over 300 million Ctrip members to access Hyatt hotels in the Greater China region and will extend to Hyatt hotels globally in the near future.

The Hyatt flagship store offers Ctrip’s loyalty members access to attractive rates at Hyatt hotels and resorts around the world.

Ctrip members who log on to the flagship store will be able to join World of Hyatt, Hyatt’s global loyalty program.

The Hyatt portfolio includes various high-end hotel brands, including: the luxury Park Hyatt brand; premium Grand Hyatt and Hyatt Regency brands; lifestyle Andaz, Hyatt Centric and The Unbound Collection by Hyatt brands; and modern essential Hyatt Place and Hyatt House brands.

“The collaboration presents a win-win setting for both companies and represents a milestone in the travel industry distribution archetype.

“The flagship store is the outcome of several months’ hard work by cross-functional teams at the two companies, including research, product, marketing, legal and more, working collaboratively and quickly.

“We have found so much team spirit in both companies, and we are really impressed by the passion and hard work through nights and over weekends to make this happen,” said Ray Chen, Ctrip hotel business unit chief executive.

As a result, Hyatt hotels will receive increased exposure on Ctrip platforms, intended to contribute incremental revenue and business from Chinese travellers along with the global Chinese community.

The two brands will continue to work together to provide a new cooperative experience for customers.

“We are very excited to be working with Hyatt on our online flagship hotel store.

“With the ever-growing number of outbound Chinese travellers, we are always looking for ways to provide better services for our members.

“With the Hyatt flagship store, we are able to offer more benefits and shared offers,” said Chen.

“With the diverse range of hotels offered by Hyatt, Ctrip members who are also World of Hyatt members can enjoy special rates to more than 700 hotels and resorts globally.”

The collaboration between Ctrip and Hyatt marks a step in Ctrip’s continuous efforts to provide cost-effective, convenient, high-quality and seamless travel experiences on its various platforms.

“We want Hyatt hotels to be top of mind for travellers however they choose to book, and we are pleased to work with Ctrip to launch this flagship store,” said Stephen Ho, president – Greater China, Hyatt.

“Ctrip has a huge consumer base in China, and it’s an important priority for Hyatt to cater to the growing number of Chinese travellers who are crossing countries and continents more than ever before.

“We look forward to welcoming these guests to Hyatt hotels all around the world.”