NYC & Company, New York City’s official destination marketing organisation, has announced the launch of the 25th anniversary of NYC Restaurant Week.

The event runs from today until August 18th.

New Yorkers and visitors are encouraged to enjoy three-course prix-fixe lunches for $29 and dinners for $42 - excluding beverages, gratuities and taxes - at 391 participating restaurants, featuring 34 diverse cuisines in 42 neighbourhoods across all five boroughs.

Saturday dining is excluded from the program and Sundays are optional.

“For New Yorkers, restaurants are our living rooms - places to engage with friends and family, and to slow down from New York City’s fast pace,” said Fred Dixon, NYC & Company president.

“NYC Restaurant Week provides locals and visitors a unique opportunity to experience the City’s fine dining scene at an extraordinary value.

“With the month long 25th anniversary edition, celebrating in the dining capital of the world has never been easier.”

NYC Restaurant Week is the first dining program of its kind, established by Tim Zagat and Joe Baum as a four-day lunch dining promotion during the 1992 Democratic National Convention, coined “NY92.”

The program included just under 100 participating restaurants, in which 12 remain current participants.

Following the success of the summer 1992 season, the program has continued to flourish and evolve in New York City, and has inspired similar dining concepts in destinations both nationally and internationally.

To view a full list of participants, make reservations, browse menus and more, visit the official website.

Diners can follow @nycgo and @nycrestaurantweek on Instagram and Facebook, and @nycgo and @nycrw on Twitter for NYC Restaurant Week content.