Visitors to Tourism Australia’s award-winning website can now benefit from travel reviews and other helpful user-generated content, thanks to a new partnership with TripAdvisor.
Under the agreement, TripAdvisor content relating to key Australian tourist destinations is available on Nothing Like Australia, with the content powered by the Australian Data Warehouse (ATDW).
“We are thrilled that through our partnership with the Australian Tourism Data Warehouse we are able to provide Tourism Australia, and other significant destination marketing organizations, with TripAdvisor‘s user generated content, including over 50 million reviews and opinions,” commented Maud Larpent, senior partnerships manager for TripAdvisor.
Nick Baker, Tourism Australia’s executive general manager, consumer marketing, believes including TripAdvisor content on Tourism Australia’s Nothing Like Australia website will make it easier for travellers to discover the best of Australia.
“With the help of TripAdvisor, visitors are now able to read reviews from fellow travellers on the best things to see and do in over 30,000 great Australian holiday experiences on NothinglikeAustralia.com,” Baker added.
The partnership further highlights the importance and trust of user-generated content and its growing presence in the Australian travel industry.
It is also the first time TripAdvisor has linked with a tourism data warehouse.