Norwegian Cruise Line, in partnership with Allin Interactive, is launching a revolutionary smart phone application which will allow iPhone, iPad, Android and Windows7 users to interact with Norwegian Epic’s on board guest information and service systems during their cruise. The application will also give guests the ability to communicate with other smart phone users via voice and text message on the same sailing.

Guests who download the free application will be able to conveniently interact with Norwegian Epic’s systems from anywhere on board using their smart phone to make shore excursion and dining reservations, gather information about on board services and review their folio activity all from the palm of their hand. In addition, Norwegian iConcierge will be the industry’s first mobile application that allows guests to easily find and communicate with fellow cruisers. Guests who have the application installed on their SIP capable smart phones will be able to make and send unlimited calls and messages to each other while on board, at an introductory rate of $7.95 for the entire sailing.

Norwegian iConcierge is a free download and will soon be available through Apple, Android and Windows7 smart phone application stores. Currently, the application is exclusively for guests sailing on board Norwegian Epic beginning March 24, 2012 but deployment to the remaining fleet is expected in the near future.

Enhancements to the application for near-term deployment also include ship-to-shore and shore-to-ship calling capabilities using advanced voice over IP technology.  Currently, “off-ship” calls using the existing cellular networks can be costly, but soon, Norwegian iConcierge users will have the opportunity to make even these calls at much more affordable rates.

This latest innovation is in line with the company’s impressive history of technological innovations. In 1999, Norwegian was the first cruise line to offer Internet access at sea; in 2002, Norwegian was the first in the industry to provide remote wireless Internet access to guests fleet-wide and in 2006 Norwegian became the first cruise line to fully implement cell phone service fleet wide.

Norwegian Epic currently sails from Miami on seven-day cruises to Eastern Caribbean through April 7, 2012, calling on Philipsburg, St. Maarten; St. Thomas, U.S. Virgin Islands; and Nassau, Bahamas. On April 14, 2012, Norwegian Epic will embark on an 11-day transatlantic sailing to Europe; and from April 29, 2012 through October 14, 2012, the ship will sail a series of seven-day Western Mediterranean Cruises from Barcelona, Spain. Ports of call include Naples, Italy; Rome, Italy; Florence/Pisa, Italy, Nice, France; and Provence, France, some of Europe’s most spectacular destinations.