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Norwegian Cruise Line announces “Breakaway Water Project”

Norwegian Cruise Line announces “Breakaway Water Project”

With less than a month to go until Norwegian Breakaway’s UK inaugural event on 29 April this year, Norwegian Cruise Line has revealed a new fundraising partnership with international water aid charity, Just a Drop.

Anchored around the inaugural launch in Southampton, Norwegian has committed to a “Breakaway Water Project”, raising money to help bring clean water to a village in Africa. Launched in 1998 as an international water aid charity, Just a Drop aims to reduce child mortality caused through poor sanitation and unsafe water by working with local communities to provide local, clean water supplies. Just a Drop was founded by former World Travel Market Chairman Fiona Jeffery OBE who, on learning that just £1 can deliver clean water to a child for up to 10 years, sought to encourage everyone to give a little in order to make a significant difference.

As part of the their commitment to the charity, Norwegian Cruise Line will donate £1 for every agent attending the inaugural -  an expected 3,000-plus – as well as host a Just a Drop stand on the day, drive donations through collateral and donate all “no-show” fees charged for any unexplained absentees. Both founder Fiona Jeffrey and multi-medal winning former Olympic swimmer Chris Cook (Schools Ambassador for Just a Drop), will be attending the UK launch celebrations.

Francis Riley, Vice President and General Manager International Norwegian Cruise Line says, “Our strong connection to water makes Just a Drop a natural partner for the UK launch of Norwegian Breakaway which, in itself, has been designed to really focus on the ocean around it. We are proud to champion safe water; it is incredibly humbling to know that though this activity we can prevent the unnecessary loss of life somewhere in the world, and we are calling for donations – however large or small.”

Chris Cook, Schools Ambassador for Just a Drop says, “Just a Drop is thrilled to be working with Norwegian Cruise Line on the Breakaway Water Project. As an ambassador for the charity, I passionately believe that everyone should have the right to access clean and safe water, but as we all know there are still vast parts of our world where accessing safe water supplies is a daily struggle. Norwegian Breakaway’s support will thereby help to improve the lives of some of the world’s poorest communities through raising awareness and funds. We look forward to announcing the results of their fundraising efforts later this year.”