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New technology brings major developments to the travel & tourism industry

New technology brings major developments to the travel & tourism industry

ENTER 2012, the annual IT and Tourism conference, will be held from 24th to 27th January 2012 in Helsingborg, Sweden. Organised by IFITT, the leading international organisation for information technologies in travel and tourism, this conference is expected to be one of the biggest tourism events of the year.

More than 150 presenters are expected to attend and discuss state-of-the-art research with some great names including Ed Parsons, the Geospatial Technologist of Google, Olaf Schlieper, Head of Media Management at the German National Trust Board and Diego J. Lofeudo from Expedia Travel. Further representatives from Facebook, TripAdvisor and VisitBritain will also be participating.

Organised by IFITT (International Federation for IT in Travel and Tourism), ENTER 2012 is a worldwide community conference, providing an opportunity for individuals to actively discuss the impact of new cutting edge information and communication technologies on the travel and tourism industry. This conference will focus on the present and future services and applications of eTourism. It is a global event attracting over 340 participants from more than 60 countries every year.

Numerous awards will be sponsored by IFITT and presented during a special session including the Hannes Werthner Tourism and Technology Lifetime Achievement Award, Thesis Excellence Award, Outstanding Industry Contribution Award and for the very first time, Journal Paper of the Year Award.

Professor Buhalis of Bournemouth University and the president of IFITT says, ‘This conference organised by IFITT demonstrates cutting edge developments in eTourism which will shape the future of the industry through innovation. It is a chance for officials, industry representatives, IT companies and consultancies from around the world to participate in a value-adding conference program’.


IFITT is the only leading organisation to assemble global communities to discuss the latest technological advances and impacts of eTourism. Its members treasure the power of networking and through events such as ENTER, IFITT hopes to bring together organisations, researchers and practitioners to create the global eTourism knowledge network.