Liverpool Football Club has continued to grow its partner portfolio with the announcement of a new three year partnership deal with the dynamic mid-market hotel chain Park Inn by Radisson.

The partnership will see the club working with Park Inn by Radisson to help raise their profile by engaging LFC’s supporters up and down the country.

Ian Ayre, Liverpool FC’s managing director, said: “By teaming up with successful companies we can support mutual goals more effectively and Park Inn by Radisson is a forward thinking, progressive business that shares our values.

“We are excited about working with a brand that has such an innovative and fresh approach to business and the club will provide Park Inn by Radisson with significant brand visibility and access to our supporter base across the UK.”

Park Inn, Rezidor’s mid-market brand, is already well established in the UK with a portfolio of 23 hotels and 3,938 rooms. 

This includes the recently opened Park Inn Aberdeen and the Park Inn Palace, Southend, as well as properties in key locations such as Birmingham, Manchester, Nottingham and Sheffield.

“Our 23 Park Inn by Radisson hotels across the country are perfect for away fans travelling to matches; for business, or for weekend breaks.

“All of them offer a hassle-free stay in a relaxed and friendly atmosphere – we look forward to welcoming Liverpool FC’s supporter base,” concluded Eric De Neef, senior vice president, Park Inn by Radisson.