Train operator National Express East Anglia has supported Breast Cancer Care by sponsoring train travel for models from their region attending the charity’s annual fashion show and the rehearsals preceding it. The 15th annual Breast Cancer Care Show was held on 5th October 2011 at the Grosvenor House Hotel, Park Lane, London.
The Show is a unique, inspiring and glamorous event. All of the models taking part, both female and male, have had breast cancer and The Show is the flagship fundraising event in the charity’s calendar and kick starts Breast Cancer Awareness Month in October. Last year the show brought together more than 2,000 guests including celebrities such as Penny Lancaster and Rod Stewart and raised over £380,000 for the charity.
While a diagnosis of breast cancer is devastating news for those affected and their family and friends, The Breast Cancer Care Show demonstrates how people can look and feel great again. The spirit of the event is captured by the models as they radiate confidence and charisma on the catwalk.
The Show is attended by supporters of Breast Cancer Care; friends and families of the models; celebrity ambassadors and supporters and many corporate partners. This year Ruth Langsford and Arlene Phillips hosted the event, in previous years the event has been hosted by Jerry Hall, Lisa Snowdon and David Walliams, and is regularly attended by the charities patrons, Cherie Booth Q.C. and Geri Halliwell.
As a fundraising event, The Show enables Breast Cancer Care to continue to provide information and support to those who are affected by breast cancer. To find out more about Breast Cancer Care’s London fashion show visit www.breastcancercare.org.uk/theshow or call 020 7960 3554. National Express East Anglia is pleased to support the charity.
Andrew Goodrum, National Express East Anglia Customer Service Director said:
‘Breast Cancer Care provides a caring and valuable service to those affected by the disease. The charity’s annual fashion show is instrumental in raising awareness of Breast Cancer Care and in helping to raise the vital funds the charity needs to continue its excellent work. National Express East Anglia is delighted to support Breast Cancer Care.’
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