BlueBay Hotels & Resorts, the leading international hotel chain with 20 hotels in 14 different destinations, has enlisted the experience of digital marketing agency SiteVisibility to oversee a multi-lingual search engine optimisation strategy.

SiteVisibility, whose work in the travel and tourism market already includes Hotels.com, Cheapflights.com and TUI, will deploy its well-proven THEME search strategy model to promote the brand online.

Following a detailed audit of Bluebay’s online positioning, SiteVisibility’s SEO team will deliver search optimised content assets that promote the brand online,  deliver higher volumes of relevant traffic from search engines, referrers and social media.

SiteVisibility’s multi-lingual team will help BlueBay Hotels & Resorts to build high quality link equity against keyword targets in the travel holidays and all inclusive luxury holiday online market-place.

Witold Kaczanowski, BlueBay director of online development commented: “I couldn’t ignore the facts; SiteVisibility has a proven track record in handling similar complex multi-lingual search campaigns throughout the travel and tourism industry.

“Their proposal was a cut above the competition and I’ve been impressed by the people SiteVisibility has allocated to kick off and manage our campaign.”