The Heads of the Ministry of Tourism’s international offices from the UK, Germany, France, The Netherlands, Belgium, Russia, the GCC, India and Australia meet in Oman from 13 to 18 August for strategy and travel trade meetings.

The meeting takes place on the eve of major trade shows in Europe and the start of Oman Air’s air services to Zurich and Moscow. The program is to update Oman’s travel trade, and sharpen the Ministry’s marketing strategy to increase industry partnerships and coordination; elements vital for Oman to build its market share of the international travel market.

Key elements of the international team’s program include strategy discussions with Oman Air and a briefing to Oman’s travel trade planned for 15 August. Familiarisation visits to the Royal Opera House as well as new hotels and resorts in Muscat and Jebel Sifah are also scheduled. On 16-17 August, the team will visit Salalah for property inspections and a meeting with travel trade.

Oman’s hotel and tour companies are lending support to the visit with assistance being provided by The Chedi, City Seasons Hotel, the Jebel Sifah Resort, the Marriott and Crown Plaza Resorts in Salalah, as well as Zahara Tours.

City.Mobi

Also in Oman today, City.Mobi is celebrating the success of its new guide to Muscat.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Muscat.mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.