Northern Powerhouse minister, Jake Berry, has visited Manchester Airport as it kicked off a £5 million drive to boost the international profile of the north of England.
The UK’s third largest airport is searching for the people, businesses, attractions and other assets that make the north a great place to trade with, invest in and visit.
It plans to showcase these success stories to the 28 million passengers who pass through its terminals each year, travelling to locations ranging from Boston to Beijing, Houston to Hong Kong and Singapore to San Francisco.
Worth an estimated £5 million, over the course of the next year, the campaign will see the airport work with leaders in each of the northern regions to identify the things that best represent their global strengths.
Every month new images and artwork from different areas across the north will be added to new sites across the airport.
As well as being displayed across the Manchester Airport campus, the stories will be promoted via a tailor-made social media campaign, both in the UK and around the world.
Berry was joined by Manchester Airport chief executive Andrew Cowan as they took the wraps off an eye-catching collection of Northern Powerhouse images that celebrate the north’s strengths in a range of fields, from sport and natural beauty to its world class universities and exporting businesses.
The minister also met with a series of leaders from across the North to find out more about their international exploits.
This included exporting businesses, tourist attractions, retailers and universities.
Berry said: “We are proud to work hand-in-hand with Manchester Airport to open a new frontier for the Northern Powerhouse.
“The success of the Manchester–Beijing route, and the new direct flights to Seattle opening up later this year, reinforces our shared vision of having a super-connected global north bringing the Northern Powerhouse to the world and the world to the Northern Powerhouse.”