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Mason takes on newly created LATA chief executive role

Mason takes on newly created LATA chief executive role

As a marker of its continued growth and standing within the UK travel industry, the Latin American Travel Association has appointed a chief executive in a newly created role.

Tony Mason has been appointed to the role, effective January 2017, and will support the chair, Byron Shirto and the executive committee in the governance of the association.

The role will see Mason manage operations and business activities, marketing, promotion, sponsorship planning and implementation while building relations with key partners and stakeholders and growing the membership.

Mason, former chief executive of the Falkland Islands Tourist Board, is known for his success in developing the tourism sector in the Falkland Islands where his work focused heavily on strengthening air links and overseeing destination awareness campaigns.


Tourism to the Islands grew under Mason’s leadership with the winning of three tourism awards testament to this.

Byron Shirto, LATA chairman said: “Over the last few years, we have seen an increased appetite from UK consumers wanting to travel to Latin America, which is very encouraging.

“The creation of this role and the appointment of Tony Mason reflects this positive growth, and our bold and ambitious plans for the future. LATA is delighted to have Tony on board to steer these plans.”