Macdonald Hotels & Resorts has partnered with online diamond jewellery boutique www.icecool.co.uk to provide guests with a sparkling 2010.

The hotel group and icecool.co.uk will work together on a number of exciting projects throughout the year, providing a series of exclusive offers and promotions.

The first of which will target romantics on Valentine’s Day with an exclusive 10% discount off the entire range of diamond jewellery from icecool.co.uk. Simply book a break at any Macdonald Hotel between 8-14 February 2010 to receive an exclusive online redemption code.

And if that’s not enough - anyone who books during this time will also be entered into a fabulous prize draw to win anything of your choice from icecool.co.uk up to the value of £500!

With over 40 four and five star properties throughout the UK, Macdonald Hotels & Resorts will spoil guests with its association with the online diamond jeweller, best known for creating Carrie Bradshaw’s signature necklace for the TV sensation Sex & the City.

Ruaridh Macdonald, Sales & Marketing Director at Macdonald Hotels & Resorts comments: “With our selection of stylish properties we are excited to be working with a bespoke diamond boutique which mirrors our commitment to quality and creativity. We are looking forward to offering our guests some truly special offers in association with icecool.co.uk over the next 12 months”.

Mark Walker, Creative Director of icecool.co.uk adds: “Our partnership with Macdonald Hotels & Resorts is extremely promising; their range of sparkling properties is a perfect fit with our own collection of sparklers. This is truly stunning opportunity for both ours and the hotel group’s customers to benefit from a bit of added luxury this year”.

Diamond Fact Box:
• Despite modern methods, diamonds are still very difficult to find – from the frozen tundra of Siberia and Canada to the parched deserts of Africa, at least enough earth to fill a house must be carefully sifted to find a single diamond
• If you were to gather all the diamonds ever polished since the beginning of time, they would only fill one double-decker bus
• There are only 50 years of diamonds left in the world – grab one while you can!
• The highest price paid per carat at auction for a diamond is $1million for a 0.95 carat red diamond