VFM Leonardo Luxe Worldwide Hotels Selects VFM Leonardo’s VScape and VBrochure Products Exclusively to Distribute Visual Content and Visually Merchandise Hotels Online.

Luxe Worldwide Hotels, a premier representation company of over 200 independently owned and operated luxury hotels throughout the world, has selected VFM Leonardo, leader in online visual content distribution for hotels, to deliver images for member hotels to the VNetwork. Luxe Worldwide Hotels has also named VFM Leonardo the exclusive distributor of rich media and provider of online visual merchandising tools for its member hotels.

By subscribing to VFM Leonardo’s VScape Digital Asset Management System, Enterprise edition, Luxe Worldwide Hotels’ corporate office easily manages and seamlessly distributes hotel photos directly to over 100 channels including all four GDSs, Pegasus, the largest online travel agencies and travel research sites and further to thousands of additional online channels.

Luxe member hotels that wish to supplement the images distributed by Luxe corporate with more and/or richer forms of media (virtual tours, video, interactive maps, Flash presentations) must do so by obtaining a license to VFM Leonardo’s VBrochure Online Merchandising System. Hotels that take advantage of VBrochure have all of their visual content distributed within a highly-compatible Multimedia Viewer to provide travel shoppers with more interactive and engaging experiences. More information about VBrochure is available here.

‘At Luxe, one of our goals is to fulfill the marketing and eBusiness needs of our member hotels. As such, VFM Leonardo’s digital asset management and merchandising systems are the leading-edge tools that help us and our member hotels stand out in the cluttered online travel environment and drive bookings,’ states Eve LeGrand Tronson, Vice President, Luxe Worldwide Hotels.

‘Consumers want to see as much detail as possible online before making a purchase. With such distinctive, luxurious properties, ensuring travel shoppers worldwide have the opportunity to view visuals, images and rich media, of Luxe properties during the hotel selection process is crucial. We are confident that VScape and VBrochure will prove to be extremely valuable tools for the Luxe Worldwide Hotels and its members,’ states Paolo Boni, President and CEO, VFM Leonardo.