W Dubai - the Palm has appointed specialist luxury travel PR agency Lemongrass Marketing to manage UK and Irish PR.

The move follows a competitive pitch process.

W Dubai – the Palm is an important launch for the brand and Lemongrass Marketing will be responsible for all strategic communications in the region.

W Dubai – the Palm is the first W Escape resort in the Middle East and the newest property from W Hotels.

The resort sits on the West Crescent of Palm Jumeirah – Dubai’s ambitious man-made island.

“We are thrilled to be working with Lemongrass Marketing on this flagship property for W Hotels in the Middle East,” W Dubai – the Palm general manager, Anne Scott, said.

“They demonstrated a clear understanding of the brand and showed innovative creativity.

“We’re looking forward to working together to make W Dubai – the Palm famous.”

W Dubai – the Palm is the newest W Escape, the W brand’s playful spin on the traditional resort experience and is set to add a new beat to the already dynamic and pulsating city.

Lemongrass Marketing founder and managing director Mirjam Peternek-McCartney added: “We are delighted to kick off our partnership with W Dubai – the Palm.

“The brand is renowned for their disruptive approach to luxury travel and we are incredibly excited to join forces to execute an innovative, and highly successful launch in the UK market.”

More Information

W Dubai is currently nominated for the title of Middle East’s Leading New Hotel at the prestigious World Travel Awards.

Voters can cast their ballots here until March 17th.

Dubai itself is also recognised as the Middle East’s Leading Destination, with the Dubai Department of Tourism & Commerce Marketing having picked up the respected trophy in 2018.