Travel brand Kuoni has launched its biggest ever campaign, ‘Requested by you…Crafted by Kuoni’ offering an inspiring range of amazing value holidays with exceptional service, stunning destinations and messages that are cleverly linked to customer needs all starting on 26 December 2011.
To convey this message in an engaging way, Kuoni has designed a multi-media campaign that resonates with customer sentiment and needs as they think about planning their time away from it all.
Naomi Wilkinson, Head of Marketing comments, “This campaign brings the essence of Kuoni alive – that we listen to our customers’ needs and are specialists in creating unique travel memories that endure – as our Personal Travel Experts can craft the perfect holiday for you. The themes of the campaign are based around customer requests and real customer behaviour.”
Requested by you…Crafted by Kuoni Campaign activity includes:
· Brand advertisements in a range of glossy travel and lifestyle magazines throughout 2012
Outdoor media in key locations in London, Bristol, Liverpool, Sheffield, Leeds & Stratford, Manchester, Bath, Maidstone and a Digital Banner at Westfield Stratford City
Escalator panels in Bank; Knightsbridge and High Street Kensington tube stations
Radio advertising for 14 Kuoni stores and two Kuoni Partner stores
Alongside the Brand Campaign runs a multi-million pound Tactically-led Brand Campaign including synergy of creative across all media channels, supported by stunning imagery to mirror customers’ needs and to appeal on an emotional level. These needs were highlighted in an extensive customer centric research carried out earlier this year. All the activity is designed to showcase Kuoni’s hand-made approach to personalised holidays and real service which all serve to underpin Kuoni’s values of authenticity, reliability and passion.
Jason Triandafyllou, Designate’s MD said, “We were excited when we won the pitch, and we are thrilled to see the work come to fruition and go live. Kuoni are a great, truly prestigious brand and they gave us an exciting advertising brief to work to. We think that with our ‘Requested by you… Crafted by Kuoni’ concept we’ve come up with a strong memorable idea that will stretch across all media and deliver on a truly integrated level.”