Kelkoo Travel has developed and released its first version hotel beta website within just 16 weeks.

The preview pages highlight the new look and feel that the brand will take, forming a platform for innovation which the development team will use to introduce new functionality on a regular basis.

The team has used an iterative process that forms the foundation upon which the entire travel site will be built.

Customers visiting Kelkoo’s hotel pages are presented with an option to either proceed to the new look site, or continue their journey on the existing website.

If they select the new website, this will automatically appear each time the user revisits the hotel pages and they will be able to provide comments and feedback regarding the design and functionality of the beta website if they wish to do so.

The release of the new-look hotel website in the UK is the start of a series of phased rebuild developments to Kelkoo Travel across Europe.

The ‘flight’, ‘car hire’ and ‘holiday’ pages of the website are scheduled to go live in the coming months. Today’s announcement highlights the brand’s ongoing commitment to grow Kelkoo Travel, as the company recreates and expands its European travel proposition complementing its well-established shopping comparison website.

Chris Nixon, managing director of Kelkoo Travel commented: “With the release of our first version hotel beta website, we want to ensure that the customer is at the heart of any improvements we make.

“With this in mind, we’re keen for visitors to provide us with feedback, and where we can, suggestions will be taken on board and implemented on a daily basis.

“This process will continue until we know that we are offering the most efficient price comparison travel website on the market.”

Kelkoo is currently one of Europe’s largest e-commerce websites. As one of the pioneers in shopping comparison, it is one of the most well-recognised brands in the industry, and is looking to build on this through strengthening its travel proposition and ensuring customer needs are placed at the core of its product offering. 

“Visitors will already experience a much cleaner, well-designed, easier-to-use, faster and accurate website, with features such as geo-coding that allows them to find hotels close to points of interest, as well as Google Maps, advanced filter mechanisms and grouped offers that enable users to locate the best price quickly and easily,” added Nixon.

“We also have a number of exciting new features in the pipeline that will be introduced over the next few weeks to further improve the site.”