When it comes to shopping for travel online, how quickly do consumers expect to see search results? And what if the accuracy of those search results came at the cost of speed?
For online travel companies in today’s fast moving world, search times of more than a few seconds might mean shoppers open another tab and look elsewhere.
That’s why the world’s leading travel search engine, KAYAK, has implemented Amadeus Master Pricer with Instant Search technology.
This new, revolutionary solution from global travel technology company, Amadeus, delivers online search results in milliseconds with no compromise to accuracy.
“Our users expect both speed and accuracy from KAYAK – this is the killer combination,” said Giorgos Zacharia, chief technology officer, KAYAK.
For online travel companies, time can mean money.
According to Amadeus data, every one second of improvement in search response time for consumers can translate into a potential increase in coveted conversion rates for an online travel company.
“We are excited that our technology will help KAYAK continue to excel as leaders in online travel.
“Our solution delivers the right mix of instant and transactional search, delivering both a new, ’instant’ user experience as well as transactional results with the depth of content required to secure conversion,” said Sebastien Gibergues, head of leisure, online and travel media at Amadeus.
Building on Amadeus’ over 20 years of industry expertise in online travel, Amadeus Master Pricer with Instant Search technology uses advanced algorithms, smart cache refresh mechanisms and live availability check in order to deliver search results instantly without compromising bookability or quality.
With access to the most comprehensive airline inventory available, the solution provides bookable recommendations for both round-trip and one-way searches and access to the cheapest fares.
Amadeus’ new search technology is available to online travel companies worldwide.
Scott Gutz, president and chief executive officer for Amadeus North America added: “As a long-standing customer, KAYAK has been using Amadeus technology for many years.
“Amadeus was a pioneer in low fare search solutions and we are pleased to now launch an ‘instant search’ offering, enabling our online travel customers like KAYAK to continue to serve and succeed.”