Japan Airlines has announced plans to install brand-new seats in every cabin class on its international fleet of 777-300ER aircraft.

The newly-designed seats will debut on the daily service between Tokyo (Narita) and London (Heathrow) from January 2013, and will progressively be expanded to New York (John F Kennedy) and mainly on other long-haul Europe and North America routes in JAL’s network.

Every new seat, significantly superior to their preceding models, will offer customers in all four cabin classes a leap forward in comfort level, functionality, and the overall onboard experience.

JAL will start refitting 13 of its flagship 777-300ER aircraft with these seats; 8 in First, 49 in Business, 40 in Premium Economy and 135 in Economy Class.

Subsequently, JAL will introduce the latest full-flat Business Class beds on its fleet of 767-300ER, followed by a complete renewal of seats in every other class of travel commencing from the second half of 2013.

A foremost highlight of the renewal is the fully flat beds in Business Class arranged in an innovative layout that offers every customer unobstructed access to the aisles.

The improved hardware promises greater privacy, enhanced functionality and a personal TV screen almost twice the size than before, providing customers with a luxurious personal space and ambience akin to a first class experience.

Similarly in the latest JAL Premium Economy and Economy Class, customers can expect seats that are a cut above the standards of previous models, and arguably comparable to being upgraded a class ahead.

“Drawing from our customers’ feedback, we continue to make earnest efforts in creating services with originality and innovative products that can meet and exceed their expectations,” said Takahisa Hatakeyama, vice president of product and service strategy development of Japan Airlines.

“Extensive research and planning have gone into the selection of these new products, and with the roll-out including other upcoming services, we hope to deliver on our promise to offer our customers excellence in safety and quality, and to express our gratitude for their support as we endeavour to re-establish ourselves as a leading air transport company that can continuously serve the travelling public.”