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ITB China sells out ahead of 2018 show in Shanghai

ITB China sells out ahead of 2018 show in Shanghai

After its premiere last year, the success of ITB China is set to continue.

China’s new marketplace for the travel industry, taking place from May 16th-18th in Shanghai, is fully booked out one month before the show with a 50 per cent increase of the gross exhibition area compared to last year.

More than 700 exhibitors from 80 countries will be represented in China’s three-day business-to-business travel trade show.

In addition to established exhibitors from last year, ITB China has been able to secure many newcomers.

David Axiotis, general manager, ITB China, said: “ITB China is becoming a driving force behind the Chinese travel industry.


“Exhibitors and visitors can look forward to three highly intense business days at the second edition of ITB China with interesting opportunities to explore the latest trends in Chinese travel.”

The event attracts more than 700 exhibitors among which 27 per cent offer MICE and corporate products, 60 per cent leisure and 13 per cent travel technology solutions.

Being the largest exhibitor, the European Commission will have a strong exhibition presence on the show floor presenting, Bulgaria, Croatia, Czech Republic, Estonia, Germany, Ireland, Latvia, Lithuania, Luxembourg, Romania, Serbia and Slovenia along with other European countries such as Greece and Turkey, Liechtenstein, Malta, Portugal and partner destination Finland in the European area.

The growth potential of countries from the Middle East and the Americas is also well reflected at ITB China.

With the UAE, Israel, Iran and Egypt the Middle East is strongly represented.

Some 31 new exhibitors from the Middle East will present their services and products.

The UAE countries such as Abu Dhabi and Sharjah even expanded their booth space this year.

For the first time, Etihad Airways will display its products at ITB China 2018.

Rising interest in China on both American continents is demonstrated by a lot of returning as well as new countries attending ITB China such as Argentina, Brazil, Chile, Columbia, Dominican Republic, Los Angeles, Mexico, Panama and Peru.