After a busy first day, the international travel industry can look forward to more highlights at ITB Berlin 2025, and the mood among participants is positive. Media professionals and content creators can find the latest information on ITB Berlin and the ITB Berlin Convention for their editorial coverage here.

Under the motto ‘The Power of Transition lives here’, today’s ITB Berlin Convention will once again focus on the transformation of the industry. Top-class speakers from companies such as Expedia, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI and Ryanair will discuss the key challenges and opportunities of a changing market.

ITB Berlin Morning Briefing with Lea Jordan
Lea Jordan, member of the ITB Berlin Convention Board of Experts and co-founder of techtalk.travel, gives an overview of the key themes and trends of the ITB Berlin Convention. She also takes a look at the highlights and the most exciting speakers

Albania inspires all the senses
ITB Berlin 2025 opened on Monday evening with an impressive gala by the host country Albania. With more than 5,800 exhibitors from 170 countries and attendance expected to reach the 100,000 mark, ITB Berlin is the world’ largest travel trade show. Despite the geopolitical and economic challenges after business slowed due to the pandemic, the tourism industry is on a stable growth trajectory

How women in leadership roles are driving the tourism industry forward
At a Travel Industry Club panel discussion at ITB Berlin, experts emphasised the value of diverse teams. They encouraged women to take on leadership roles in the tourism industry.

First publication: The GTBI - new industry indicator for tourism purchasing
The Global Travel Buyer Index (GTBI) is the industry indicator for tourism purchasing. The results provide valuable insights into the market situation and trends.