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ITB Berlin 2024 the world’s leading B2B trade event is here

ITB Berlin 2024 the world’s leading B2B trade event is here

ITB Berlin 2024 the world’s leading B2B trade event, inaugurated on the 4th is set to open its doors, showcasing 1,000 exhibitors from 168 countries. Hosted by Oman, this significant gathering in the middle of the travel and tourism industry is anticipated to draw approximately 1,000 international exhibitors and over 160,000 professional visitors from around the globe. Attendees will include global hospitality industry leaders, think tanks, tourism decision-makers, airline and MICE planners, global destination management companies, airline industry, travel technology leaders, international travel influencers, and the leading providers of the world’s best travel technology services. This encompasses a broad spectrum of participants from B2B companies, the cruise industry, and travel technology providers. Amidst growing optimism, the event is poised to celebrate the global tourism industry’s return to pre-pandemic levels of activity. With anticipated growth in 2024, ITB Berlin this year is expected to herald a significant boom, surpassing pre-pandemic levels and marking a new era of expansion and prosperity in the tourism sector.

Scheduled for March 5-7, 2024, at the Berlin Exhibition Grounds, the ITB Berlin Convention 2024 is poised to host 24,000 participants across four stages, with 17 specialized tracks on subjects including travel tech, marketing strategies, eco-friendliness, and beyond. Its guiding principle, “Pioneer the Transition in Travel & Tourism. Together,” underscores a collective effort towards innovation. The event will also offer selected live-streamed sessions, with access provided through the trade show admission.

This pivotal gathering in the travel and tourism realm assembles experts worldwide to delve into prevailing trends, breakthroughs, and obstacles within the industry. Emphasizing eco-sustainability, digital transformation, and the travel industry’s future, the convention serves as a nexus for exchanging insights, fostering connections, and collaborative ventures among thought leaders. It presents an array of discussions, workshops, and panels that span the spectrum of the tourism sector, presenting an enriching experience for professional development.

Set to convene at Messe Berlin, Messedamm 22, in Berlin, Germany, from March 5-7, 2024, the ITB Berlin Convention 2024 stands as a cornerstone event for the global travel and tourism community, drawing approximately 1,000 exhibitors and over 160,000 industry attendees worldwide. The agenda includes a diverse lineup of talks, interactive sessions, and networking events, addressing themes such as adventure and responsible tourism, corporate and cultural travel, LGBTQ+ and luxury tourism, medical and technological advancements in travel, youth engagements, and budget-friendly accommodations.