With destinations such as Mexico, Brazil and Peru, global brands including Accor, Wyndham Hotels & Resorts and JW Marriott, airlines such as United Airlines and Air Canada, and leading travel technology companies on board, ITB Americas 2026 is establishing the first Pan-American B2B travel marketplace connecting the Americas with global markets.

Just four months ahead of its inaugural edition, ITB Americas, taking place from 10 - 12 November 2026, has reached a major milestone, with 70% of the exhibition floor already sold. The strong market response demonstrates the travel industry’s demand for a dedicated platform bringing together North America, Central America, the Caribbean and South America in one strategic marketplace.

Designed as the first truly Pan-American B2B travel trade show, ITB Americas creates a new meeting place for destinations, suppliers, buyers and innovators across the Americas while also serving as a gateway for international markets seeking access to the region.

“ITB Americas was created to bring the Americas travel industry together in a way that has never existed before,” says Vicente Salas Hesselbach, VP and Managing Director Americas at Messe Berlin. “The commitment we are seeing from destinations, brands and partners confirms that the industry is looking for a focused business platform built around quality connections, strategic partnerships and meaningful market access. Our founding exhibitors are helping shape the future of travel across the Americas from day one.”

Destinations unite the Americas on one platform

The first edition of ITB Americas is attracting strong participation from destinations across the region, reinforcing its role as the only B2B travel trade show designed to equally represent North America, Central America, South America and the Caribbean.

Confirmed participation includes Mexico, the Official Partner Country of ITB Americas 2026, Brazil, Peru through PROMPERÚ, Costa Rica and Nicaragua alongside leading U.S. destinations including Las Vegas and Visit Tampa Bay, completing the lineup is Dubrovnik and Neretva. The growing lineup is also expected to include the participation of Colombia, Cuba, Dominican Republic, Visit Orlando and Puerto Rico, further strengthening the event’s position as the central meeting point for the Americas travel industry.

Beyond the Americas, ITB Americas is also attracting international exhibitors and tourism partners, reflecting its role as a bridge between regional expertise and global opportunity. Confirmed international participants include the African Showcase and, Hangzhou Youge Travel Agency from China, CREVEN Korea, Egypt, Thailand and the Slovenia Tourism Board.

A busy travel trade show with exhibitors and visitors networking at country-themed booths. Attendees are engaged in meetings, exploring travel offers, and exchanging information in a vibrant exhibitio
ITB Americas, taking place from November 10 - 12, 2026, has reached a major milestone, with 70% of the exhibition floor already sold. (c) ITB

Global travel brands shape the first edition

The exhibitor portfolio reflects the full travel ecosystem, bringing together leading organizations from hospitality, aviation, mobility and travel technology.

The hospitality sector will be represented by internationally recognized brands including Wyndham Hotels & Resorts, Wyndham Alltra Playa del Carmen, Accor, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas and Velas Resorts. Their participation underlines the event’s ambition to become a high-value business platform for companies seeking strategic growth across the Americas, connecting suppliers with partners and decision-makers from across the region and beyond.

The aviation sector will also play an important role in the inaugural edition, with United Airlines and Air Canada confirmed as participating airlines. Their presence highlights the importance of connectivity in strengthening travel flows across the Americas and international markets.

The mobility segment will be represented by leading car rental companies including Trenitalia, National Car Rental / Enterprise Rent-A-Car México and ACE Rent A Car (USA), ensuring that ITB Americas reflects the complete travel journey, from inspiration and booking to transportation and experience.

The travel technology sector further strengthens the event’s innovation focus. Confirmed companies include AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK and Grupo Zugatech, representing solutions across digital transformation, distribution, operations and the future of travel management.

Complementing this diverse exhibitor portfolio, internationally active travel brands such as Miki Travel, MegaTravel,Colinson Group and Merging Mundos Safaris have also confirmed their participation.

ITB Americas is designed to fill a long-standing gap in the global travel trade show landscape

Bringing together North America, Central America, the Caribbean and South America, the event provides destinations and travel companies with one strategic platform to access regional and international markets. With participants from 42+ countries expected, ITB Americas represents a new model for the travel industry: a platform that combines regional strength with global reach. Approximately 80% of participation will come from the Americas, while 20% will represent international markets, positioning the event as both a meeting place for the region and a gateway for companies from Europe, Asia, Africa and the Middle East seeking opportunities across the Americas.

For destinations and suppliers, ITB Americas offers one efficient investment to connect with three regions and international partners. The event is built around quality over quantity, focusing on meaningful business relationships, senior-level engagement and measurable commercial outcomes rather than traditional volume-driven attendance.

The Hosted Buyers Program further strengthens this business focus by connecting exhibitors with highly qualified international travel buyers whose profiles closely align with the commercial objectives of participating companies.

The inaugural edition is expected to welcome more than 5,000 industry professionals, creating an environment where business development, networking and market intelligence come together.

Business, knowledge and leadership combined

Beyond its exhibition platform, the ITB Americas Conference will serve as a hub for thought leadership and industry transformation. With more than 40 conference sessions, the event will bring together executives, experts and innovators to address the most relevant topics shaping the future of travel. From artificial intelligence and digital distribution to sustainability and emerging technologies, the conference program will provide insights into the challenges and opportunities transforming the Americas travel market.

By combining commercial exchange with knowledge sharing and industry leadership, ITB Americas is positioned not simply as another industry event, but as strategic market infrastructure for the future of travel across the Americas.

Founding exhibitors shape the future of the Americas travel marketplace

The companies and destinations joining the inaugural edition of ITB Americas are not only participating in a new event: they are helping establish the foundation of a marketplace built for the future of travel in the Americas.

Their early commitment marks the beginning of a long-term industry platform and gives founding exhibitors the opportunity to help shape the direction, partnerships and opportunities that will define ITB Americas in the years ahead.

Join the inaugural ITB Americas, taking place November 10–12, 2026, and become part of the first Pan-American B2B travel marketplace. Secure your participation today and position your brand among the organizations shaping the next chapter of travel across the Americas.

For more information, visit www.itb-americas.com or contact the ITB Americas team at [email protected].