Officially launching this month, The JJ Club is a new luxury private members’ club for modern families and discerning individuals: a hub dedicated to enhancing family life and making a difference to the local SW London community. The JJ Club will centre around four core areas of support: Friends with Benefits, Events & Connections, Little Black Book, and The Insider Edit. Starting life as an online hub and virtual community, a flagship physical site is targeted to open later in 2025 as the cornerstone of this community. 

Created for families, by a family
The JJ Club was created by lifelong SW Londoner Molly Aldridge, inspired by her two sons, Jake and Joshua. Molly’s vision for The JJ Club is to support families – with tots, toddlers and teens - as they navigate the modern juggle of work and home life, enabling both to flourish.

Molly comments “I understand the challenges modern families face in balancing work, rest and play as both a family - and independently too! My goal was to solve a personal problem my family had, one I knew many other families face regularly: finding a local solution that meets all family needs, from access to kids’ activity clubs & built in entertainment, premium health & wellness offerings, co-working spaces, luxury surroundings and family-friendly restaurants.  The pandemic underscored the need to focus even more locally, connecting with nearby families, shopping locally, and building a stronger community. The JJ Club’s mission is to make a meaningful difference to local families and the community, in London and beyond.”

Friends with Benefits

The JJ Club members can unlock exclusive special offers and perks on beloved SW London brands and discover new ones too – locally and nationwide. The JJ Club is already collaborating with over 50 luxury, like-minded brands across six core pillars of Parenting & Pets, Food & Drink, Style & Home, Wellness & Beauty, Travel & Culture and Work & Learn. These partners include best in class restaurants, premium health & wellness studios, kids camps & stores, and so much more.

Some of the many perks & benefits available to members include:

50% off Reformer Pilates classes with Reformer Collective
50% off a subscription to The School of Life
20% off total bill at Michelin-starred restaurants in SW London, including Chez Bruce and La Trompette
20% off all Dreem Distillery products
20% off all Dog & Groom products and services
20% off soft play & classes at Millie & Maisie
15% off Coaching, PTs and Luxury Retreats with Oliver Black
15% off favourite tipples including Hayman’s Gin and Maison Mirabeau
Anti-Aging Aesthetics, £70 off each treatment
Complimentary Run club
£30 off every booking plus 50% of early and late clubs at Barracudas Holiday Camps

Members also receive access to the coveted JJ Club’s Little Black Book of local and nationwide experts and services, curated and highly recommended by The JJ Club founding team, (all with additional built in membership perks). From tutors, nannies and dog walkers to interior and garden designers, stylists and psychologists, members can make the most of invaluable contacts that money can’t buy.

Events & Connections

The JJ Club curated events calendar enables members to access in-person and online events & experiences designed to connect, create and calm. Current events include a complimentary run club, a cocktail masterclass, Reformer Pilates, a soft play & seminar series, wellbeing & learning workshops, anti-aging aesthetics, and a tailored trip to Tuscany. This ongoing fabulous events series will be an opportunity for Londoners to meet, connect, exercise their mind, body & soul - and build lasting connections too.

The JJ Club also provides an Insider Edit, their lifestyle guide for members, who will benefit from handpicked shopping recommendations and insights for those important family moments throughout the calendar, offering inspiring ideas to keep members in the know at each stage of modern family life (many with added perks too!).

Giving Back
The JJ Club’s vision is to make a meaningful difference to local families and the community overall, and the team are excited to be launching with Little Village as their first charity partner. Via their network of baby banks (including their first in the borough of Wandsworth) Little Village pass on loved goods from one family to another so that many more babies and young children have what they need to thrive.  They also connect families into a wider network of support, helping them to build and extend their own ‘village’. 

The JJ Club team will be volunteering with Little Village at their local SW London hub, raising awareness of the charity amongst their brand partners and members, as well as helping to support key initiatives the charity will be running including their winter warmers campaign.

Molly says “Our ethos as a business is ‘We’re your village’ - parents know the phrase ‘it takes a village’ is extremely accurate when it comes to raising kids, and that is the case even more so for those families with so little. I’m proud that The JJ Club can make a difference to local families and the community acting as a force for good from the start”

Membership is available through a monthly or yearly subscription at www.thejjclub.co.uk (£15 per month, £160 per year). Virtual club members will also receive priority access for flagship club membership upon opening.

For more information or to sign up, please visit https://www.thejjclub.co.uk/.