InterContinental Hotels Group has announced the opening of the Holiday Inn Express hotel in Yopal, Colombia.
Located approximately 200 miles from Bogota in the north-eastern region of Colombia, the new-build, 89-room hotel is situated in downtown Yopal, the capital city of the Department of Casanare.
Well-situation to meet the needs of travellers to the area, the Holiday Inn Express Yopal is located near four major international oil refineries and processing plants: Halliburton, Perenco, Equion and Ecopetrol.
“Yopal has experienced a significant increase in business travellers due to the recent boom in the local oil industry, and the Holiday Inn Express brand is ideal to meet the growing demand of these travellers,” said Gerardo Murray, regional vice president, distribution and commercial marketing, Mexico, Latin America and Caribbean, IHG.
“The hotel’s convenient location near restaurants and local attractions also makes it a perfect destination for leisure travellers.”
With the addition of the Holiday Inn Express hotel in Yopal, there are now ten IHG hotels in Colombia, with seven more hotels in the development pipeline including Barranquilla, Bogotá, Cartagena and Cucuta.
“It is very exciting to expand IHG’s Holiday Inn Express brand in new cities,” said Alvaro Diago, chief operating officer, Latin America and Caribbean, Americas, IHG.
“IHG already has a vast portfolio of internationally recognised brands in Colombia, and opening this hotel in Yopal is in line with IHG’s growth strategy in the country.”
The Holiday Inn Express brand is one of the largest and fastest-growing hotel brands in the industry, and in order to meet the ever-changing needs of its guest, IHG invested in the $1 billion Holiday Inn Portfolio of Brands’ global re-launch, the largest in hospitality history.
The re-launch continues to drive increased quality and consistency across the global portfolio, and new hotels feature a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.
Owned and managed by Antares, a construction and real estate company based in Bogota, the Holiday Inn Express hotel in Yopal is franchised by an affiliate of IHG.