From the International Hotel Investment Forum in Berlin, Marriott International has announced record organic room signings in Europe in 2018, ending the year with a pipeline of 41,000 rooms across the continent.
In 2018, the company signed management and franchise agreements for 84 properties in Europe, comprised of over 14,000 rooms, while adding over 50 new properties comprised of nearly 9,000 rooms across its portfolio of brands.
“Last year was a momentous year for Marriott’s growth in Europe,” said Carlton Ervin, chief development officer, Marriott International, Europe.
“Spurred on by growing demand for Marriott’s select-service and collection brands, transaction pace outperformed expectations reflecting strong owner interest in our world-class teams, leading business platforms and captivating brands.”
As of December 31st, Marriott’s global footprint grew to more than 6,900 properties and more than 1.3 million rooms in 130 countries and territories worldwide.
In Europe, Marriott International’s portfolio includes 582 hotels in 41 countries and territories.
In 2018, Marriott added a total of 51 new hotels in Europe including brand debuts in exciting European markets such as Finland, Lithuania and Ukraine amongst others.
Marriott International’s select-service brands – AC by Marriott, Moxy, Courtyard by Marriott, Residence Inn, Aloft, Element and Four Points by Sheraton – accounted for 60 per cent of the company’s signings in Europe during 2018.
A total of 50 new select-service hotels were signed last year bringing the select-service pipeline in Europe to nearly 26,000 rooms.
These include brand debuts in markets such as Iceland, Kosovo and Finland as well as new flagship hotels in primary destinations such as Paris and Berlin.
In Europe, Marriott’s collection brands – Autograph Collection, Tribute Portfolio and The Luxury Collection – have continued their growth momentum with a total of 19 new signings across the three brands in 2018.
Allowing independent hoteliers the opportunity to leverage the company’s powerful distribution, sales and loyalty platforms while maintaining their independent spirit, these brands still have tremendous opportunity to grow – especially in Europe where the ratio of independent hotels still outweighs branded properties.
In the industry’s highest tier, Marriott International’s already leading luxury portfolio – consisting of brands such as Edition, St. Regis and W Hotels – made strides across the continent in 2018.
The company signed six new luxury properties in Europe consisting of more than 800 rooms across three brands, with visionary projects such as a new W Hotel in Milan and the debut of The Luxury Collection in Corfu with Domes Miramare, a Luxury Collection Resort.
According to the latest STR data, Marriott’s European luxury pipeline is larger than its next four competitors combined.
The International Hotel Investment Forum conference programme is one of the best in the world, with key-note presentations, leaders’ panels and specialised breakout sessions.
Find out more about the event on the official website.