Hyatt has entered into a franchise agreement with Resolution Property, which has teamed up with specialist real estate firm Berkeley Capital Group, to develop a Hyatt Place hotel at Black Lion House on Whitechapel Road in Aldgate.
Hyatt Place London City/East will be a 280-room hotel managed by Cycas Hospitality and will mark the fourth collaboration with Cycas Hospitality on select service Hyatt hotels in Europe.
The Hyatt Place brand is rooted in extensive consumer insights indicating that guests seek stylish, comfortable, seamless experiences that accommodate their lifestyles and familiar routines.
To embody this, the brand offers casual hospitality and purposeful service in a smartly designed, tech-forward and contemporary environment.
Slated to open in 2020, Hyatt Place London City/East will be the third Hyatt Place hotel in Greater London, joining Hyatt Place London Heathrow Airport and Hyatt Place West London/Hayes.
It will feature a ninth-floor hotel lounge and terrace providing scenic views across London, a flexible meeting room concept, further lobby area, inner courtyard, gym, and a grab-and-go food market.
“Set to be the first city centre Hyatt Place hotel in London, Hyatt Place London City/East will mark an important milestone for the brand in the UK,” said Nuno Galvao-Pinto, Hyatt regional vice president acquisitions and development Europe.
“We are delighted to have this opportunity to collaborate with Cycas Hospitality, Resolution Property and Berkeley Capital Group to build on our commitment to expanding the Hyatt Place brand footprint.
“We are excited to continue our role in London’s continued expansion in the east and the on-going regeneration of Aldgate and Whitechapel.
“Hyatt Place London City/East will benefit both business and leisure travellers and will be a significant contribution to Hyatt’s growing select service portfolio in Europe.”