Hotels.com, the world’s leading online hotel booking website, has today launched Facebook comments functionality on its UK and US websites.
The plugin enables people who use Facebook to leave comments directly on the Hotels.com site about destinations and hotels as well as suggest activities and places to visit in those destinations. Comments left by people on Hotels.com will show in their Facebook News Feed so their friends can join in and share additional information on the destination. Additional comments made by friends can also be shared in the stream on the Hotels.com page, encouraging discussion and interaction between customers.
The addition of the new comment functionality on Hotels.com adds a new dimension for customers who can now obtain destination information from fellow Hotels.com customers. The comments function comes in addition to the 1.8 million hotel reviews from customers who have actually stayed in the hotels.
Meera Bhatia, Senior Director of Global Product Planning, comments: “We are very proud to be among the first travel companies to bring Facebook comments to our customers. Facebook comments perfectly complement the current information we carry on the site and enable visitors to our UK and US sites to engage with other visitors to get up-to-the-minute destination information, ask questions and solicit recommendations.”
Facebook comments have been placed on the Hotels.com destination pages where customers are looking for further information.