HNA Group has announced the start of the HNA Open de France.
The opening marks the first year that HNA Group is serving as title sponsor for the tournament, as part of a five-year commitment.
Chen Wenli, vice chairman, HNA Group, said: “We are excited to kick-off the HNA Open de France and to support this iconic sporting event.
“With HNA Group’s commitment, the Open de France is now part of the Rolex Series, marking an important new milestone for a tournament that has a rich history and an even brighter future.
“From our terrific start this year, with a competition field comprised of professional golfers from around the world, we hope over the next five years to strengthen the position and stature of this premier tournament both in Europe and worldwide even further.
“We couldn’t be more proud to have the opportunity to support this great game while introducing even more consumers and partners to HNA’s leading travel and tourism businesses.”
Wenli continued: “The HNA Open de France is the cornerstone of our Paris International Week, which recognizes our global commitment to bringing people together.
“This partnership will also enable us to grow our brand awareness across a wide consumer audience in connection with a prestigious event and further showcase our tourism and travel assets in one of the world’s great travel destinations—France.
“We are pleased to be together here in Paris and look forward to enjoying the tournament over the coming days.”
The HNA Open de France will run until July 2nd at Le Golf National in Paris.