-The Hertz Corporation and Navigation Solutions, a wholly-owned subsidiary of Hertz, announce the launch of 11 new travel apps for the iPhone. The apps are part of a suite of travel planning tools designed to make creating itineraries and experiencing cities easier and more exciting. Consumers can download their first app for free; each additional app is 99 cents.

“NeverLost’s My Explore apps feature custom content and cutting-edge technology that fully leverage Navigation Solutions’ knowledge of the travel market,” commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. “Hertz’s focus is always on the customer experience. By taking an all-encompassing approach with our technology, we are able to enhance the Hertz customer experience beyond the car, making Hertz NeverLost a complete travel solution that no other competitor can offer.”

Hertz NeverLost® My Explore(TM) debut cities include: Dallas-Fort Worth, Las Vegas, Los Angeles, Miami-West Palm Beach, New York, Sacramento-Northern California, Orlando, San Diego, San Francisco Bay Area, Boston and Washington, D.C.

Ideal for business and leisure travelers, each app has six custom categories: Explore, Top Must See, Events, Favorites, Tours and Neighborhoods. Highlights include:

  Tours: Rediscover a city with unique tours. In Dallas, follow the footsteps of the notorious outlaws “Bonnie and Clyde”. Or, while traveling in San Francisco, visit the infamous Alcatraz.
  Local Neighborhoods: My Explore apps allow travelers to explore niche neighborhoods like New York City’s Little Italy to locate that quaint shop or cozy Italian restaurant you wouldn’t find otherwise.
  Events: In town for just a short trip? The apps can help you find a fun special event, updated weekly, or pick a top, must-see attraction like Boston’s Faneuil Hall.

Other features include Augmented Reality, customized voice narratives and text descriptions for must-see sites, tours, shopping, neighborhoods, favorites and restaurants, access to a 5-day forecast, as well as the latest iconic city images and a way to share your experience via Facebook and Twitter.

The first app in the series, My Explore Hawaii, covered the Hawaii travel market on the islands of Oahu, Maui, Kauai, and Big Island, and originally launched in May 2011. Additional cities are expected to be added mid-year for a total of 18 My Explore cities.

The My Explore app complements Hertz NeverLost navigation unit with download codes for easy transfer of information to the unit and routing. Hertz NeverLost is available upon request in select Hertz vehicles for $12.99 per day, which is supported by free online trip planning at http://www.neverlost.com/

Unique to Hertz NeverLost travel services is access to free, concierge-style customer service that offers live travel support. Travel experts can be reached at 1-800-823-2547 from 6:30 a.m. to midnight, seven days a week, for help with trip planning, tips and re-routing of any travel plans. Pre-planned trips or last-minute travel changes can be wirelessly sent to the car for seamless and stress-free travel.