The Hertz Corporation, the world’s largest general use car rental brand and the official transport provider for The Championships, Wimbledon, will be giving fans unique access to the world’s leading tennis stars through exclusive daily interviews during this year’s tournament.
On each of the tournament, which starts on 25 June, one player or official will be interviewed as part of the new “Driving The Championships” video series with Hertz and The All England Lawn Tennis Club’s Live @ Wimbledon initiative.
The interviews will be filmed in the Hertz cars as the players make their way to The Championships. The footage will be uploaded daily to www.wimbledon.com, the new Live @ Wimbledon channel, and will be available via links from www.hertz.co.uk as well as the Hertz Facebook and Twitter feeds.
Michel Taride, President, Hertz International, and Executive Vice President, Hertz Corporation, said: “It has always been a great honor to support The Championships by transporting players and officials to and from the world’s greatest tennis event.
“For the first time ever their journeys to The Championships will be recorded - providing fans with an exclusive insight into players’ thoughts, expectations and ambitions for the tournament - as we celebrate 18 years as the official transport provider.”
Footage of the journeys will be captured throughout The Championships (25 June - 8 July 2012) until the winners are crowned. Tennis stars from both the ladies’ and gentlemen’s draws will all be transported in Hertz vehicles while competing in the premier lawn tennis tournament on the professional circuit. The “Driving The Championships” video diaries will be filmed in a Ford Galaxy Zetec brought in by Hertz specifically for the purpose.
Hertz is the official transport supplier for Wimbledon for the 18th year in a row. Over the two weeks of the world-renowned tournament, Hertz is providing rides to tennis stars, coaches and officials in livery featuring the strap-line “Driving The Championships.”