The Hertz Corporation announces a new Share It Up! social media campaign, which enables consumers to increase the value of a special Hertz offer by sharing the promotion through their social networks.

The campaign, which runs through April 30, 2012 offers consumers the opportunity to maximize their Hertz savings when they “Share It Up!” through their social communities. As consumers and their friends share the coupon by clicking the “Share It Up!” button on Hertz’s Facebook page, they unlock greater discounts and increase the value of the coupon. Everyone who shares the coupon is able to take advantage of its savings.

“Hertz is empowering our social media brand ambassadors in an innovative way,” said Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. “Our customers and fans are some of our best advocates, and we are rewarding them as well as their friends and family.”

Robert DeMeulemeester, Executive Vice President of Share It Up! agreed, adding, “As the global leader in car rentals, Hertz is demonstrating that social media is about more than gathering fans. We are excited to be working with Hertz to help them harness the power of their fans, followers and customers to drive brand awareness, loyalty, and sales.”

The Hertz Share It Up! campaign runs from April 11, 2012 through April 30, 2012 and can be accessed on the Hertz Facebook page at http://www.facebook.com/hertz/app_146895565376442%20 The campaign offer is valid on weekend and weekday rentals from April 16, 2012 through July 16, 2012.

Share It Up! works by encouraging brands’ fan base to transform a good deal into a great deal by sharing it with their extended network through the Share It Up! application, which is integrated into the brand’s Facebook pages with a few clicks. The coupon increases in value the more it is shared within social networks—rewarding Facebook fans, Twitter followers, and email subscribers.