Hertz Europe is launching the British Collection, offering a new high-end customer service experience, with a package of best-of-British services and products – and a personalised welcome service. 

The new premium collection features Land Rover and Jaguar luxury cars for rental, British-themed lounges, and a suite of extras – including pick-up options, additional driver and unlimited mileage to enhance the experience.

Models available for hire include the Land Rover Discovery Sport and the Jaguar F Pace, E Pace, XE and XF, from the Hertz locations at London Heathrow Airport, Marble Arch, and Edinburgh Airport – with free additional driver, and unlimited mileage included in the rates.

For added convenience, airport terminal delivery and collection is also part of the package for Heathrow and Edinburgh rentals – and local pick up and drop off for Marble Arch.

Hertz has also commissioned premier London Florist, McQueens, to curate a unique in-lounge garden experience, featuring a selection of plants and flowers from across the UK, to recreate the feel of a classic British country garden.

To complete the experience, Hertz worked with British artist Lauren Baker to develop a new neon light installation to launch the British Collection, signifying the union of modern and premium brands from the UK.

Richard Davies, country manager for Hertz UK, said:  “The unveiling of the British Collection and dedicated lounges represents Hertz’s continuing commitment to providing its customers with unique and exclusive tailored experiences. 

“The British Collection is a new, upmarket offering, built with creativity and luxury in mind.

“Working with premium British brands and talent, we’ve been able to build an adventure from branch to the road.”