Global rollout for Molton Brown
Following an intensive two-year repositioning period, Molton Brown has revealed its plans to extend its new spa concept to flagship branded and independent hotels around the world.
The group’s inaugural and flagship day spa version - with a new design concept, treatment menu and products - launched in Manchester, UK, in August 2009. The Manchester site supersedes the company’s first retail day spa, which opened at Bluewater in Kent, UK, in 2001, and offers the same experience to the Manchester site but to the original design concept.
Molton Brown now plans to actively approach exclusive, carefully-selected hotels around the globe and is planning to open three day spas within the EMEA region in 2010 with a US rollout towards the end of 2010.
Following these two markets, the Asia Pacific region will follow in early 2011. The new day spa’s treatment menu has been designed to offer something for every taste, although Molton Brown will also consider creating signature treatments with its partners where the need arises. Details: moltonbrown.com