TourReview, the technology-driven travel review platform for the tours and activities sector, in collaboration with Arival, a leading figure in in-destination experiences, has unveiled the finalists for the prestigious 2024 European Arival TourReview Spotlight Awards. This award aims to honour outstanding tour operators for their commitment to delivering unparalleled customer experiences.
From 500 tour operators in Europe, the shortlist includes 150 Tour Operators with the best reviews on TripAdvisor, GetYourGuide, Expedia, and Google, among others. The finalists are divided into five categories according to their most popular types of tours: Sightseeing Tours (112 Tour Operators), Culinary Tours and Experiences (111 TO), Adventure Tours and Activities (105 TO), Visitor Attractions (94 TO), and Day Tours and Excursions (78 TO). Within each category are three segments – Small (250 – 1000 reviews per year), Medium (1,001 – 5,000 reviews per year), and Large (5,000+ reviews per year) Tour Operators.

The winners will be unveiled at the Arival TourReview Spotlight Awards Ceremony, which takes place during the Arival 360 event in Berlin, on March 2nd.

José Arozarena, CEO at TourReview, said, “We are thrilled to unveil the exceptional tour operators chosen as finalists for the 2024 European Arival TourReview Spotlight Awards. These Tour Operators have demonstrated an unwavering commitment to providing extraordinary experiences. In partnership with Arival, we aim to shine a spotlight on excellence within the in-destination industry and inspire others to raise the bar. The awards ceremony promises to be a memorable event, recognising the hard work and dedication of these outstanding tour operators.”

“Online reviews by real guests have become indispensable to travelers choosing what tours take and which tickets to book. They’ve also become essential for every operator of tours, activities and attractions,” said Douglas Quinby, co-founder and CEO of Arival. “So we have partnered with TourReview to aggregate and analyze millions of online reviews across the biggest travel experience platforms to identify the top operators in Europe across five key experience categories according to their customers. Congratulations to all of the nominees! We can’t wait to announce the winners at Arival 360 Berlin on 2 March 2024.”

The TourReview software, which is Business Intelligence and Artificial Intelligence-powered, collects data from reviews across various platforms. The platform offers faster, error-free results, allowing operators to focus on key performance indicators, particularly the customer’s voice.

Teaming up with Arival, a pioneer in in-destination experiences, operators were identified and recognised for excelling in customer satisfaction in an unbiased way. Arival’s mission to inspire a diverse community in the in-destination industry provided a platform for impartial analysis across major travel websites.