Excursionist launch expected to shake up luxury holiday market
November 2011 will see the launch of Excursionist.com – a brand new and innovative luxury experiential luxury holiday website, offering a dynamic selection of unique experiences worldwide.
Categorised by ‘passions’ - including The Arts, Food & Drink, People & Culture, Wellness, Nature, and Sports & Adventure - the site allows discerning travellers to create the perfect bespoke itinerary that can be instantaneously booked on the site.
Excursionist.com is a completely unique travel offer enabling users to fulfill passions through tailor-made, one-of-a-kind experiences.
The site works closely with a team of carefully selected, world-renowned experts in their respective fields who have personally curated each of the experiences offered.
Such experts, including record-holding Polar explorers, celebrity chefs, Emmy award-winning film-makers and Ivy League College professors are able to join guests on their personal excursions for the once-in-a-lifetime trips.
Alternatively, Excursionist travellers are also able to combine several short experiences across a variety of countries to create a tailor-made, multi-faceted tour.
With many experiences offering exclusive access to local experts, Excursionist.com operates as a membership-based site.
The reasoning and ultimate goal behind this membership clause is not exclusion but rather to create a community of like-minded travellers who share a passion for exploring the world.
Excursionist.com offers both a complimentary and fee-based membership with varying degrees of access and benefits.
Chief executive and founder of Excursionist.com, Norman Aynbinder, was inspired to create the site when he identified a gap in the market for online experiential travel.
Aynbinder explained: “Consumers are moving away from traditional travel agencies and tour operators and are instead seeking unique experiences focused on things they are passionate about.”
Excursionist.com is also a strong advocate of both social and environmental responsibility and seeks to collaborate with Non-Governmental Organisations and local businesses to provide a wide range of experiences, which directly address eco-sustainability and social wellbeing.