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Excursionist launch expected to shake up luxury holiday market

Excursionist launch expected to shake up luxury holiday market

November 2011 will see the launch of – a brand new and innovative luxury experiential luxury holiday website, offering a dynamic selection of unique experiences worldwide. 

Categorised by ‘passions’ - including The Arts, Food & Drink, People & Culture, Wellness, Nature, and Sports & Adventure - the site allows discerning travellers to create the perfect bespoke itinerary that can be instantaneously booked on the site. is a completely unique travel offer enabling users to fulfill passions through tailor-made, one-of-a-kind experiences.

The site works closely with a team of carefully selected, world-renowned experts in their respective fields who have personally curated each of the experiences offered.

Such experts, including record-holding Polar explorers, celebrity chefs, Emmy award-winning film-makers and Ivy League College professors are able to join guests on their personal excursions for the once-in-a-lifetime trips.

Alternatively, Excursionist travellers are also able to combine several short experiences across a variety of countries to create a tailor-made, multi-faceted tour. 

With many experiences offering exclusive access to local experts, operates as a membership-based site.

The reasoning and ultimate goal behind this membership clause is not exclusion but rather to create a community of like-minded travellers who share a passion for exploring the world. offers both a complimentary and fee-based membership with varying degrees of access and benefits.

Chief executive and founder of, Norman Aynbinder, was inspired to create the site when he identified a gap in the market for online experiential travel.

Aynbinder explained: “Consumers are moving away from traditional travel agencies and tour operators and are instead seeking unique experiences focused on things they are passionate about.” is also a strong advocate of both social and environmental responsibility and seeks to collaborate with Non-Governmental Organisations and local businesses to provide a wide range of experiences, which directly address eco-sustainability and social wellbeing.