Europcar becomes official partner of the Tour de France
The Europcar Group is committed since October 2010 to sponsoring the Jean-René Bernaudeau professional cycling team, Team Europcar. Today, Europcar becomes the official supplier to ASO for the Tour de France and ten other major races including the Paris-Roubaix, La Vuelta, Paris-Nice, Liège-Bastogne-Liège, La Flèche Wallonne, Paris-Tours, le Critérium International, le Critérium du Dauphiné, le Tour de Picardie and L’Etape du Tour Mondovélo. The agreement is a logical step for Europcar and provides further evidence of its desire to commit to cycling over the long term.
The partnership gives Europcar responsibility for managing the vehicle rental logistics for A.S.O. events. Europcar will also propose special offers for all the spectators attending the Tour, as well as for participants in L’Etape du Tour Mondovélo.
The Tour de France, which is followed by more than 10 million spectators and by a television audience of hundreds of millions all around the globe, represents an opportunity for the Europcar Group to unite the whole of its international network across 150 countries, and will enable its subsidiaries to exploit the brand’s commitment to cycling locally (La Vuelta in Spain, Liège-Bastogne-Liège and La Flèche Wallonne in Belgium etc.).
Cycling is the popular sport par excellence, practised all around the world, and enjoys a simple and friendly relationship with the public. The attributes and values of this sport reflect Europcar’s positioning, a company close to its customers, which listens to their travel needs, respects the environment and innovates to create the rental services solutions of tomorrow.
Rafael Girona, Chief Operating Officer of Europcar Group, stated: “The Europcar Group is committed alongside Team Europcar and today we are proud to become partners of the Tour de France and the main cycling events organised by Amaury Sport Organisation. Our commitment to cycling is at the heart of the Group’s brand strategy and this alliance is a further way of bringing us closer to the public at large and cycling fans in particular”.
For his part, Christian Prudhomme, Director of Cycling at A.S.O., was delighted with the arrival of Europcar at cycling events: “Following its support for Jean-René Bernaudeau, Europcar is taking a further step in the world of cycling by getting involved with international events whose popular success and the enthusiasm they generate offer an unprecedented opportunity for communion with the public. That is one of the special attractions of this sport. Roaming and travel are others that make the association of A.S.O. and Europcar self-evident.”