Breaking Travel News

Etihad Airways launches nationwide advertising campaign targets Australians

Etihad Airways launches nationwide advertising campaign targets Australians

Etihad Airways – recognised as the World’s Leading Airline by the World Travel Awards - today launched a major nationwide advertising campaign inviting Australians to “change to the best”. Showcasing the airline’s superior product and service offering and the strength of its global network, the campaign signals Etihad’s ambition to become the airline of choice for overseas travel from Australia.

James Hogan, Etihad Airways Chief Executive Officer, said: “We are proud of our success in building the Etihad brand in Australia in just four short years of operation.

“This is all thanks to the hard work of our team in Australia and the generous support of the travel industry and the hundreds of thousands of Australians who have chosen to fly with us.”

Mr Hogan said there was mounting proof that Etihad had brought a superior alternative to the Australian travel market.

“Our market share is growing at the expense of the local competition; Australian members of the Etihad Guest loyalty program are surging up the tiers; and travellers worldwide are voting for us in best-in-category awards such as the 2011 Skytrax World Airline Awards where we received the Best First Class gong.


“These indicators reflect our continuing investment in a young, state-of-the-art fleet of aircraft; luxuriously appointed cabin interiors; world-class customer service training; and engineering and maintenance excellence.

“They also underscore the appeal to our customers of one-stop services and seamless connectivity through our hub in Abu Dhabi to Etihad’s global network of more than 65 destinations and our 30-plus codeshare partners.

“The alliance with Virgin Australia, in particular, offers Australians a compelling alternative for domestic connections to Etihad international services and the benefits of loyalty program reciprocity.

The campaign will run for five weeks in national print media and in selected metropolitan newspapers and weekend magazines in the key markets of Brisbane, Sydney and Melbourne.
To find out all the latest news and information whilst in Sydney, City.Mobi has launched its new guide to the city. is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.