Enterprise Rent-A-Car has announced plans to open over 50 of its 370-location branch network in the UK for seven days a week.

This initiative forms an integral part of the company’s growing appeal to leisure renters.

It follows a successful trial in 2012, at 11 locations in Greater London and another seven around the UK, which saw a hugely positive response from both corporate and private customers.

This demand has prompted Enterprise to expand seven-day opening to a much wider section of its branch network.

The more than 50 locations have been specifically selected by Enterprise due to their proximity to highly populated urban areas and commuter belts.

They will provide greater flexibility and choice to anyone who needs to hire a car, whether travelling within the UK or coming from another country.

This new programme is in addition to Enterprise’s 17 UK airport locations, all of which already operate seven days a week.

Mike Nigro, managing director UK & Ireland at Enterprise Rent-A-Car, commented: “Seven-day opening is one of the most immediately successful programmes we’ve ever introduced.

“The initial trial period showed extremely high demand for both collection and return of rental cars over the weekend.

“It’s not just airport branches that need to service customers seven days a week.

“The ability to collect or return vehicles on a Sunday rather than waiting until Monday will ensure leisure travellers throughout the UK won’t spend more than they have to on rentals.

“It offers an even more flexible approach to car and van hire.”

The branches involved will begin their weekend opening over the next six months.