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Enterprise reaches out to North Americans travelling to Europe

Enterprise reaches out to North Americans travelling to Europe

Enterprise Rent-A-Car is launching a promotional campaign to encourage North Americans to rent from Enterprise when they travel to Europe. Enterprise has already seen double- digit growth of European rentals over the past year alone, and the company anticipates the trend will continue, as it adds to its European network with locations at all major gateway airports.

A key part of the campaign is a new site designed to make it easier for North American travelers to reserve vehicles in Europe. Available online or via mobile device at, the site is a one-stop shop for all vehicle rental needs in the United Kingdom, Italy, France, Spain and Germany. What’s more, from now until the end of August, users of the site will receive a 10 percent discount off weekly rates.

“North Americans have long had a passion for exploring Europe, and we want to make it as convenient and affordable as possible for them to rent vehicles while abroad,” said Lee Broughton, Assistant Vice President, Global Marketing and Sustainability for Enterprise.

The new Enterprise site enables prospective renters to check rates and vehicle availability, as well as choose pick-up and drop-off locations. It also features driving tips specific to each country that travelers can review before finalizing their reservation.

“We’re committed to providing a quality rental experience that exceeds our customers’ expectations – wherever in the world they rent from us,” said Broughton. “When their travels take them to Europe, North American renters can rest assured that they’ll receive the same award-winning Enterprise customer service that they’ve come to expect close to home.”