Formula One legend, Eddie Jordan has today announced the launch of J1 - a new venture creating innovative marketing, hospitality and lifestyle opportunities.
Jordan aims to use his profile and unrivalled industry contacts to bring the glitz and glamour of the Formula One lifestyle to a wider audience. J1 will specialise in 100% tailored packages delivering truly unique experiences at some of the world’s biggest sport and entertainment events.
Clients will be offered unique and custom designed corporate incentive hospitality packages with behind-the-scenes access and insight at events ranging from the Monte Carlo and Singapore GPs to backstage at the world’s biggest rock concerts.
J1 will seek to go beyond traditional hospitality and incentive offerings to create new prospects and opportunities for brands. Its independent and specialist sponsorship consultancy service will advise brands as to how they can create and establish a foothold within the sport and entertainment industry.
J1 is the result of a partnership between Jordan and Murray Schwartz, founder of RPMC, which will combine Schwartz’s market leading expertise in hospitality and sponsorship with the charisma and contacts that have made Jordan one of the most recognized faces in the industry.
Schwartz boasts over 25 years experience delivering standout marketing solutions at events ranging from the Olympics to the Grammy’s. Working with clients including McDonald’s, Sony Ericsson and AB InBev. Schwartz’s RPMC are specialists in delivering tailored programmes on the biggest stage.
Eddie Jordan said: “I’m extremely excited to launch J1 as the latest Jordan brand. It will bring the excitement of Jordan Racing to hospitality and marketing by creating new and exclusive opportunities for brands.”
Murray Schwartz added: “I’m very much looking forward to working with someone as charismatic and dynamic as Eddie. We share the same passionate outlooks on life and business and we truly believe that J1 will redefine unique global hospitality experiences.”
RPMC (http://www.rpmc.com), a leading provider of global brand events and experiences, will be J1’s official activation partner providing access to a worldwide network of entertainment, music, sports and travel partners.