Fast-growing Icelandic flight search engine, Dohop, has enhanced its travel comparison service by partnering with leading ground transportation solutions provider, Rentalcars Connect.

Rentalcars Connect has developed a bespoke car rental platform that will sit seamlessly as part of the Dohop website, allowing customers to instantly benefit from an integrated travel experience.

This partnership comes as part of Dohop’s ongoing strategy to extend its product offering and bring its customers an all-encompassing travel experience.

Launched in 2005, Dohop originally served as a flight search engine for travellers looking for the cheapest connection flights.

Since then, it has grown its offering and now provides its customers with a complete booking experience – from flights to hotels and car rental.

The company is now considered the World’s Leading Flight Comparison Website by the World Travel Awards.

Through Rentalcars Connect’s continuous A/B testing, Dohop can now benefit from higher conversion rates and offer its customers a more dynamic and personalised merchandising experience.

David Gunnarsson, chief executive, Dohop, said: “Our comparison technology has been built to offer our customers a seamless travel experience, and we want the website to reflect that. Since we already work with Rentalcars Connect’s parent company, Booking.com, we knew that it would be a smooth transition to integrate the car rental solution.

“Rentalcars Connect has exceeded all expectations in terms of how simple this was.

“Rentalcars Connect’s innovative platform has helped us to create a far more complete offering for our customers, enhancing their experience and creating a high degree of trust in our brand.”