dnata announced today it has received regulatory approval of its purchase of the entire issued share capital of Stella Travel Services.
The purchase includes Stella Travel Services’ five brands: TravelBag, Travel2, Sunmaster, Global Travel Group and Triton Rooms.
The five brands will become part of the dnata Travel portfolio, which includes Gold Medal Travel Group, and Travel Republic, and additional investments in Hogg Robinson Group, and Mindpearl Group.
“As dnata’s travel business continues to grow, we look for opportunities to build our expertise, and strengthen our offering to customers, and Stella Travel Services does both,” said Iain Andrew, divisional senior vice president of dnata’s travel business.
“Stella, and its leadership team, have a deep understanding of the local market and will support the continued growth of the long-haul travel out of the UK.”
Based in Chester, UK, Stella Travel Services and its brands cover key segments of the UK-travel market with its retail, franchise, wholesale, online and call centre capabilities.
Last year, the UAE was the company’s most popular selling destination.
The partnership with dnata—and Stella’s experience driving business and leisure travel to the UAE—will boost the tourism industry in the region, and improve dnata’s total purchasing power.
“dnata is committed to supporting the growth of our business and our people,” said Andrew Botterill, chief executive, Stella Travel Services.
“As a growing, diverse group, dnata is able to invest in our long-term ambitions.
“Their understanding of the Middle East and Indian Ocean, and our expertise in the UK will benefit customers and the industry at large.”
The business will continue under the Stella Travel Services branding.