Denver’s most popular tourism website gets an extreme makeover
Denver’s most popular tourism website, VISITDENVER.com now has a fresh look and powerful new tools for visitors and local users. Produced by VISIT DENVER, The Convention & Visitors Bureau, the website serves as the City of Denver’s official tourism and events resource. The website attracts more than six million visits a year and is ranked No. 1 on Google, Yahoo and Bing for more than 250 tourism-related Denver search terms.
“We launched VISITDENVER.com in 2008, and while it still pulls great numbers, technology has made tremendous advancements in the last six years, giving us new opportunities to provide visitors with more information about the city,” said Justin Bresler, vice president of marketing for VISIT DENVER.
The new VISITDENVER.com went live on April 9 and will offer greater flexibility, larger and bolder images, and more timely and relevant content.
“The way people access tourist information has greatly changed, with more than 50 percent of our customers now using VISITDENVER.com on smart phones and tablets versus desktop or laptop computers,” Bresler said. The retooled website uses a state-of-the-art “responsive” design, so whether the visitor is looking at it on a desktop, laptop, tablet, e-reader, iPhone or Android-based phone, the site will scale to fit the screen, will be easy to navigate and will contain the same great content, business listings and calendar of events.
Loading content on the new site will be easier as well, allowing VISIT DENVER’s member museums, attractions, restaurants and event owners greater ease to keep their content up-to-date. “The revamped website will make it even easier for visitors to access articles, photos and information on VISIT DENVER’s nearly 1,300 business members, as well as the thousands of events that are loaded onto the Denver365 event calendar site each year,” Bresler said.
Some of the features of the new site include:
- Larger images to inspire visitors on the site to choose Denver for their next vacation or meeting
- Mouse- and touch-friendly controls for both desktop and mobile device users
- Expanded marketing opportunities for VISIT DENVER members and partners
- Powerful back-end platform that works seamlessly with VISIT DENVER’s new customer relationship management (CRM) database
The new site was designed by Simpleview, a company that specialises in travel websites and has designed sites for more than 200 destination marketing organisations around the world.