Denver is to host the largest international travel trade show, United States Travel Association’s International Pow Wow, in May 2018.

IPW is the US travel industry’s premier international marketplace and the largest generator of travel to the country.

In just three days of intensive pre-scheduled business appointments more than 1,000 travel organisations from every region of the USA and around 1,200 international and domestic buyers from over 65 countries conduct business negotiations that result in the generation of more than $3.5 billion in future US travel.

At IPW buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of long haul trips.

“There is simply nothing we could do better to showcase all the exciting things that are happening in Denver to the international travel trade than to host IPW.

“This convention will have a lasting impact on our city, helping us to secure more international flights and bring more foreign visitors to Denver,” said Richard Scharf, president, Visit Denver.

“Previous studies show the city that hosts IPW can reap up to $350million in future international tourism business.”

IPW was last held in Denver in 1991.

“By 2018, IPW delegates will be able to travel by train from Denver International Airport to downtown Denver and see an exciting, walkable and active city with more than 9,100 first class hotel rooms, all within easy walking distance of the critically acclaimed Colorado Convention Centre,” Scharf added.