Delta Air Lines is pledging $1 million in cash and in-kind support to disaster relief efforts in Japan following last week’s devastating earthquake and tsunami. The airline’s efforts are centered on two relief programs:
American Red Cross and Japanese Red Cross Society – The Delta Air Lines Foundation, Delta’s company-managed giving system, is providing an immediate $250,000 cash donation to the Japanese Red Cross Society to support rescue and recovery efforts. This donation will be supplemented by cash contributions from Delta customers and employees who are encouraged to donate via a dedicated Delta-Red Cross website. Donations made at this site will be routed directly to the Japanese Red Cross Society’s efforts to assist persons in affected areas. These donations are in addition to Delta’s long-standing agreement with the American Red Cross to provide complimentary cargo and passenger capacity, if needed, to help move relief supplies and workers to and from disaster areas around the world.
SkyWish Asia – Delta has committed to match up to 5 million miles against customers’ donations to World Vision Japan through its SkyWish Asia program. Delta customers are encouraged to visit the SkyWish Asia website where they can donate miles to World Vision Japan to help transport relief workers and supplies to Japan. World Vision has worked in Japan for more than two decades. In the wake of a disaster, World Vision is often one of the first organizations to begin relief work by distributing pre-positioned supplies.
In addition to the immediate $250,000 cash donation to the Japanese Red Cross Society and the up to 5 million mile donation to World Vision Japan, Delta will supplement any employee and customer contributions with additional cash, if needed, to fulfill its $1 million pledge.
Delta’s Japan-based employees also are receiving any needed assistance through a nonprofit organization led and funded by Delta people known as the Delta Employee & Retiree Care Fund. Delta employees donate directly to this fund via payroll deduction or via their internal employee website. Donations will be used to assist any Delta employee in Japan seeking assistance in the wake of last week’s events.
“Japan is a core part of our global network and we are committed to finding ways to help those in need following last week’s devastating earthquake,” said Vinay Dube, senior vice president – Asia-Pacific. “Delta’s 1,200 employees in Japan, backed by the support of 80,000 worldwide, are rallying together to do what we can to make a difference and we encourage our customers to join us by donating money or miles to our dedicated charities.”
Due to stringent international security and customs requirements, Delta can only accept relief cargo shipments through pre-approved relief organizations including the American Red Cross. At this time, the Red Cross has requested monetary donations. Customers wishing to contribute in other ways should clear these requests through the Red Cross.
Delta is the largest U.S.-based airline in Japan with more than 40 peak-day departures from four airports – Tokyo-Narita, Tokyo-Haneda, Nagoya and Osaka. The company employs more than 1,200 people in Japan and operates an international flight hub at Tokyo’s Narita International Airport.