This summer, Cheapflights.co.uk will share the secret of more affordable flying with the viewers of ITV.

In a new thirty-second spot that airs for the first time today, the UK’s leading website for travel price comparison shows the advantages and disadvantages of different flight search websites.

The core message is simple – shop at Cheapflights.co.uk, book the same flights and sit in the same seats as other travellers, but for a much lower price.

 

“No one wants to be in the hot seat for paying too much, whether for travel or anything else,” said Nadine Hallak, travel expert for Cheapflights.co.uk.

“Our ad plays into the great feeling you get when you’re among the smart shoppers, as well as the sinking feeling of finding out you missed out on a deal.”

This ad campaign is timed to remind those looking to book a summer getaway that Cheapflights.co.uk offers flight deals from one of the Web’s widest selections of airlines and travel agents.

Produced by Space City Productions, the spot offers a straightforward call to action to look for a better deal at Cheapflights and travel the world for less.