Cheapflights Media is adopting the name of its Danish travel search site subsidiary, momondo, as the company’s new corporate identity.

This decision reflects the company’s long-term strategy to further develop its geographical presence in non-English-speaking markets and to build the momondo brand to help the group expand into future new products.

The company is also unveiling the latest phase in its international expansion programme with the roll out a new presence in South Africa.

The new launch builds on the early success of its dedicated Australasian site, which has seen more than a 50 per cent growth in sales and visitor numbers over the past year. 

The international expansion of the momondo brand also continues at pace with the launch of a Romanian site.

The newly-rebranded company is further strengthening its board with the appointment of Thorvald Stigsen, founder of momondo and its b2b technology precursor, Skygate Media.

He brings 20 years’ travel Industry, technology and entrepreneurial expertise to the company.

Hugo Burge, chief executive momondo Group, said: “We are passionate about helping to bring the world together through better travel search and inspiration. 

“It has been great fun working with Thorvald over the last few years.

“He has a superb understanding of what it is to bring brand, technology and product together. It is a great pleasure to welcome him to the board and, in addition, we believe that using the momondo brand at the group level will help us in our plans to grow the brand and business internationally.”