Cendyn 29,000 hospitality sales professionals use eProposal to increase sales

Cendyn, a leading single-source provider of innovative turnkey online marketing solutions that increase profitability for multiproperty hotel companies, announced today its online marketing solutions online bid response solution achieved ten years of delivering compelling rich-media property information to meeting planners. eProposal is the hospitality industry’s most widely-used Internet proposal response tool. More than 29,000 hospitality sales professionals worldwide use eProposal to increase business by responding to bid requests quickly and professionally.

eProposal provides prospects with personalized facility information and frees sales people to focus more time on selling and less on administration. Cendyn developed eProposal in 1999 as the hospitality industry’s first online proposal delivery system. Today, eProposal enables hotel sales people to close more business online by instantly responding to bid requests with attractive media-rich electronic proposals that put essential property information in meeting planners’ hands in minutes. A sales person can scale the proposal from a simple one page response to a full virtual sales kit complete with all the details meeting planners need to make their decision.

Starwood Hotels standardized its bid response process on eProposal and the system is also used by many other chains, independent hotels, restaurants, convention centers and other venues that host group functions.

Starwood relies on eProposal
“Starwood properties receive thousands of leads, and eProposal makes it possible to process each one professionally in a consistently branded fashion,” said Wendy Butler-Mafuz, senior director, global sales products, Starwood Hotels & Resorts Worldwide, Inc. “Our hotel associates simply could not address the volume of inquiries without the tool. Starwood relies on eProposal every day as an integral part of our sales efforts.”

eProposal closes more business online
‘We developed eProposal to give hotel sales people a way to quickly respond to RFP’s online,’ said Robin Deyo, executive vice president of Cendyn. ‘Higher conversion rates are a direct result of responding to proposal requests quickly and professionally. Speed to market gives hotels an edge in the sales process; it is the differentiator that drives higher closing ratios. For 10 years, eProposal has been the best online tool in our industry to close more business.’

eProposal enables rapid bid responses by creating a micro-website for each proposal that incorporates property photos, virtual presentations, and attractive multimedia tours. The sales person sends a personal message to their client with a link to the eProposal site which provides property detail so complete that meeting planners frequently wave site inspections. The system has tracking tools that give sales teams visibility into a client’s decision process and can be used by management to gauge sales productivity. Property sales people may also elect to include customized special-purpose pages for weddings, reunions and other revenue centers to create a tailored response to a client’s specific needs.

eProposal has exclusive interfaces with the industry-leading Delphi and Daylight sales and catering systems to streamline proposal creation. eProposal’s cost-effective license agreement accommodates unlimited users and unlimited usage.