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Celebrity Cruises woos agents with new resource centre

Celebrity Cruises woos agents with new resource centre

Celebrity Cruises largest ever investment into an agent partner resource launches this October with the unveiling of the new Celebrity Central online hub.

Over a year in the planning and development, Celebrity Central is a one-stop integrated hub housing all websites, sales and marketing tools, training and learning, and valuable agent- dedicated assets in one place.

The all new Celebrity Central has been built in close consultation with a panel of travel agents with key new features added due to their feedback and recommendations.

Launching on October 4th, Celebrity Central brings together all the resources from Cruising Power, AirWaves, the sales and marketing toolkit including the Celebrity Cruises Digital Library, Celebrity Rewards and the award-winning Cruising for Excellence into one comprehensive platform with one personalised log in.

Agents no longer have to visit different websites for different tasks.


Claire Stirrup, sales director, Celebrity Cruises UK & Ireland, explained: “I’m so excited we can finally reveal our incredible new hub, Celebrity Central, to our agent partners.

“To date agents have needed to remember to visit multiple websites, apply various log-ins and generally spend a little more time than we would like getting to the right place.

“Today, that changes and everything is in one easily-searchable place.

“We’ve worked hand- in-hand with agents to ensure that all our different online tools are integrated, simple to access and, importantly, at their fingertips super-quickly.

“Celebrity Central is our largest ever agent-dedicated investment and it delivers the most positive changes for agents since we became a standalone team over four years ago.

“We’re thrilled to welcome the evolutionary Celebrity Passport, our brand-new training tool.

“Enhancing the service and support we offer our agent partners is a key mantra for our business and this is a major milestone in delivering on that promise.”

A key area of feedback from agents who made up the dedicated Celebrity Central Travel Agent Panel was to ensure that the new platform was fully searchable.

Celebrity Central features a google-style search-bar, plus highlights trending topics that are popular search terms at any one time in order to make it as easy as possible to find the right information.